For a FREE Sample Letter mailed to you CLICK HERE!!

Attention: Entrepreneurs, Business Owners, and Sales Professionals...

“Discover How You Can Quickly and Easily Get Your Marketing Material Mailed to Your Most Likely Client, Have the Envelope Opened, and Get the Material Inside Read… Even if You’ve Never Mailed a Marketing Letter Before.” 

From the Desk of: James Cappelmann

Dear Friend,

Imagine for a moment… what would your business look like if you knew, that every marketing piece you mailed out was OPENED and READ?  What could that mean to your business?  How big would your business be? Could you then afford to take more time off, or go on that dream vacation, or buy that car you have been lusting after?

You may think that’s a stretch, to get every piece of marketing material you send opened and read. I am here to tell you that it is not only possible – but my clients are reaping the benefits of it right now.

There are three key ingredients to having a successful marketing campaign and I can help you with all three. 

The first one is getting your marketing piece to the right people; the decision makers, the people most likely to respond to your marketing. 

The second is getting the marketing piece opened, because without it getting opened, there is no chance it will get read. 

And the third is getting your marketing piece read.  This is after all what you are working towards, right?  In order for the person to respond, it needs to be read.

Once you start utilizing this highly-specialized targeted marketing method, you'll never want to go back to placing an add in a newspaper, or mailing postcards to everyone in a zip code, or placing a flyer in the ‘cheap’ mailer only hoping and praying that someone will notice your ad in the midst of everyone else’s. 

You will have the secret to creating income at will.  You will quickly know that when you mail out X-number of letters you will get in Y-number of clients and it will mean Z-dollars to your business.  That is what you want, isn’t it, to know that if you do a certain amount of effort to grow your business, it will grow by a set amount.
 

The first way I can help you with your marketing efforts is to work with you to ensure that we are targeting your most likely clients.  No need to mail your marketing piece to someone who has no need for your service, right?  Unless you like throwing money away and then you could just mail it to everyone.

Let’s say you are a fitness consultant or own a gym, wouldn’t it make more sense to mail your marketing piece at least to people who are interested in health and fitness, and maybe even narrow it down a little more to people who make over a certain income level, so they can afford your service. 

How about if you own a pool cleaning business, or a business that sells pool supplies.  Wouldn’t it make sense to only mail your message to people who own pools? 

Or what if you were a veterinarian, wouldn’t it make the most sense to only send your message to people who have pets. 

Or what if you owned an Ice Cream store.  Do you think it would improve your business if you mailed a coupon to homes with children in them? 

Does it make sense that homes with children would be families with the most number of people likely to come to your store, probably 3 or 4 people?  That would make more sense than mailing to single people where they are, at the most, going to bring in 2 people.  Just by targeting families instead of everyone you could in essence double your results.

The second way I can help you with your marketing is to ensure your marketing piece will get opened. 

Before I explain how I can help you with getting your mail opened I’d like you to do a little experiment.  Just think with me as to how you sort the mail when you get it out of your mailbox.  Do you have 3 piles for your mail, the A pile, the B pile, and the C pile?  Most people do. 

The A pile is for stuff that looks like it could have money in it, magazines you subscribe to, cards from you family, generally things you want to read. 

Pile B is stuff you need to open and look at, mail from your bank, your credit cards, your bills, stuff you can’t throw away that you know you need to read. 

And pile C, all the stuff with bulk rate marks on it, envelopes with bulk rate stamps that try to look like real stamps, envelopes from credit card companies you don’t have, envelopes with return information you don’t recognize, and bulky flyers, generally stuff you throw away, you know – Junk Mail. 

In fact, next time you are at a post office, watch the people getting there mail, you will see them do the exact thing.  It’s how everyone sorts their mail. They quickly sort through it and throw out anything that looks like it is junk mail(the C pile) and then open and read the A and B piles. 

So, you may be asking, how do I get my stuff from the C or B pile to the A pile?  We have the answer. 

You put your marketing material in a hand addressed invitation envelope with a 42 cent first class stamp.  There is a picture of a typical letter that we mail out every day for one of our clients below. 

If it were in your mail, what pile would you put it in?  And just to be perfectly clear, we do not use a font to try to look like handwriting, we actually hire real people, to address every envelope.  The only font we use in any of our marketing material is a printed font, like the simple return address on the letter below.

For a FREE Sample Letter mailed to you CLICK HERE!!

     In order to get started with a marketing campaign it really only requires three steps.  Get a hold of us to discuss your marketing list (to whom you will mail to), or if you have your own list, email it into us in an excel spreadsheet, or .csv file.

    Let us know what type of marketing material you want to use, a printed letter, handwritten letter, a sticky note or any combination.  Along with the marketing message you would like to use.
    And the third and final step is we will email you an invoice that you can pay with any major credit card. 
   
Most orders are turned around within 1 week.  Larger orders may take a little longer but you will be told up front how long it will take.
   
If you would like to mail out a set number of letters every week or month, let us know.  We have worked with many clients to set up a reoccurring plan where we handle your entire marketing campaign.  Essentially we would set it up so your marketing is on autopilot, we would handle it all.  If this sounds like something you would like to hear more about, feel free to give us a call.
   
Give us a call today to get this type of marketing working for you.  And be sure to visit back to our website often as we are always looking at adding additional products or services. 

For instance, we recently had a request from a client to provide torn out newspaper articles with sticky notes on them as their marketing material.  It took a couple of days to research, but we now have that capability also. 

We are presently looking into doing custom greeting cards, of course they will be hand addressed with a personal message on the inside to get the readers attention and generate the most amount of business possible. 

So if you have an idea and are wondering if we could handle it, the answer is probably yes.

Here is another example of how we were able to help a client with a unique marketing campaign.  Penny, the owner of How-to-Quilt.com called me and asked if we could insert a piece of string in her letters as a reminder to her clients to sign up for her monthly information program.  We graciously accommodated her, and what was so amazing about that mailing is she received an 11% response from the first mailing. 

In case you are wondering, with that response, the income generated from the first month easily covered her entire mailing cost and then some.  She now can continue to profit from those new customers month after month, all from doing one mailing.

Give us a call today to get this type of marketing working for you.  In fact you can click the 'Call Me' button below and be connected to me for FREE.  The only thing you are missing out on is all the new customers and clients that will soon be flocking to you.

Of course, if you have any questions, feel free to email me, I usually reply within a day. 


To Your Success,

James

P.S.  There is no better marketing method that I know of to get your marketing material from the B or C pile to the A Pile, call us today so we can help you grow your business to levels beyond your dreams.

P.P.S. If you are in need of someone to handle you’re unique marketing ideas that you don’t see here, feel free to give us a call. We thrive on helping our customers grow their businesses and would love nothing more than to help you succeed.

For a FREE Sample Letter mailed to you CLICK HERE!!

"My group has been using the yellow letter produced by James Cappelmann's Upper Hand Marketing company for several months now and we have enjoyed a very high response. James has given us great service with better turnaround than we expected. We recommend this service for anyone who wants an effective marketing campaign. "

Sue in Seattle, WA

" I am a BELIEVER!!! I sent out 81,000 flyers in the 'Coin'-Saver and got 11 calls. I mailed out 225 handwritten letters and got 61 calls. Marketing for me is now a no-brainer. "

Amy R. (Palm Bay, FL) 

"I just wanted to drop you a quick note expressing my sincerest thanks and appreciation for the excellent job you did for me on my two most recent mailings. As you recall, each mailing used the handwritten letter and was mailed to 500 recipients using a combination of my list and the ones you had available. The letters and envelopes were done exactly as promised and were ready to mail in just 3-4 days from order time. But the results from the mailing were just phenomenal!! I got close to a 20% response from the first mailer and an 8% response from the second. Both have resulted in signed deals. Your service is by far worth the expense and saved me a considerable amount of time for not having to do it all myself. I will definitely be continuing to use your services in the future! Thanks again."

John Zimmerman (San Diego, CA)

"Holy Cow!!! As of this moment for today I have received 33 responses and 3 email responses to my letters.  I am going to take the day off work tomorrow to do the call backs. Who knows what will happen tomorrow! The letter works."